The impact of inequality in Branding Romania

author: prof. Carmen Costea Academy of Economic Studies, Bucharest, Romania
Email:cecostea@yahoo.com

Abstract
The purpose of this paper is to analyze some aspects of branding a nation and to bridge theory and practice, with particular attention to the economic and social dimensions in the context of a inequitable distribution of incomes. Building a new democratic society can’t let out the problems connected to standard of living for entire population or their active contribution at the development of the nation.
This paper begins presenting basic concepts in branding, then addresses the theory and practice of country branding, continues with an exploration of the development of a national branding strategy through the case study of Romania, taking into account the impact of inequality in income on the future position of Romania as an European country, mainly when the subject of discussion is the Roma population.
Tolerated or chased away, mutilated or persecuted, the gypsies or Roma people survived their own history. It is this very survival, of course, which is reflected in the Roma culture, in the Roma traditions, evolution, in an original manner. One does not need to be an expert to realize something elementary: Roma culture is a ‘culture of survival’.
When comes to Roma people, things get always a bit complicated; information is scarce, fragmented and often anecdotal. Due to their specific traditions, the rules and principles of economic, political, social theories of development are not applicable in most of the cases. What has to be done, before Romania’s integration in the European Union, what are the priorities to increase the Roma people access to a better life will be another topic.

Clique para o texto completo (apenas em inglês) >>>>